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42 Below New Zealand Vodka 40%

42 Below New Zealand Vodka 40%

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A long time ago, in a galaxy far far away… Well, miles from Europe anyway – which is where most of the world’s best vodka was coming from at the time – a kiwi guy called Geoff Ross had an idea. He decided that a super pure country like New Zealand would be a better place to make a super pure vodka. The year was 1999 and Y2K made us scared of technology. That thing you’re using to read this right now.

At the time, Geoff’s big idea was a little naïve (borderline bloody stupid), had he known how hard it would be distilling premium vodka in NZ.

But luckily, he did it anyway. In his garage.

And soon 42BELOW™ was being sold to his mates. Then in some bars. Then all over New Zealand.

So, Geoff quit his job and went vodka full time.